posted on September 23, 2010 10:59
ITASCA - Sick of roadway congestion? Sick of aging roads and bus delays?—Tell Congress to act! Those are the core messages appearing on Chicago, Ill.,-area billboards as part of a nationwide grassroots campaign to urge Congress to pass a long-overdue, multi-year highway/transit authorization bill.
The billboard advertisements were placed by a partnership between national transportation organizations—the Transportation Construction Coalition (TCC) and Americas for Transportation Mobility. TCC is co-chaired by the national affiliate of the Illinois Road & Transportation Builders Association (IRTBA).
Campaign advertising appeals to the general public, asking: “Sick of Aging Roads?—Tell Congress to Act!” Similar messages have been developed for traffic congestion, transit delays and unsafe bridges. Billboard advertisements have been running in South Dakota, Iowa, South Carolina, Michigan, and are schedule to run in Tennessee and Maryland over the next month.
Chicago-area advertisements include high-visibility billboards along I-57 at 140th Street; I-55 at Laramie; and on Route 53 at Euclid Ave. Ads direct viewers to the website www.FasterBetterSafer.org, where a comprehensive action kit, instructions for contacting members of Congress, educational videos and other materials about the highway/transit bill are available.
The TCC, co-chaired by the American Road & Transportation Builders Association (ARTBA), the national IRTBA affiliate, and the Associated General Contractors (AGC) of America, is comprised of 29 national construction groups and labor unions with a direct market stake in federal transportation programs. ATM is a nationwide effort by business, labor, transportation organizations and concerned citizens to advocate for increased federal investment in the nation’s aging and overburdened transportation system.
A respective list of members of each coalition is available at: www.TransportationConstructionCoalition.org and www.FasterBetterSafer.org.
Founded in 1937, the Illinois Road and Transportation Builders Association is the most effective source to protect, improve, and promote the transportation design and construction industry in Illinois. They are comprised of over 400 design and construction companies in Illinois.